Founded in 1975 by Tim Gieseler, Orion Telescopes & Binoculars produced quality telescopes and binoculars for the pleasure of beginner, intermediate, and advanced astronomers destined to discover the expansive sky. For thirty years, Orion Telescopes & Binoculars sold Orion brand binoculars, telescopes, and accessories exclusively but in 2005 the situation changed for the company as Imaginova, a U.S. conglomerate founded by Lou Dobbs, purchased the Orion brand name. Since Imaginova’s acquisition of Orion Telescopes, the company expanded its selection of products to brands outside of the Orion brand name, including items from Celestron and Schmidt-Cassegrain. Imaginova’s relations in multimedia proved positively for Orion‘s brand name, giving it far more recognition than it had ever received before, increasing sales and stepping up new-product advancement for the telescopes and binoculars. Orion’s name brand has embraced compliments from consumers over the decades on its superior products, excellent customer service, and affordable prices.
Orion’s product line of diverse telescopes provides the opportunity for amazing star gazing to every level of astronomer, including the refractors, the Newtonian reflectors, the Maksutov and the Schmidt-Cassegrain catadioptric telescopes, and the Dobsonian reflectors. Orion manufactured products have been upgraded and enhanced over time, and today are boasted as some of the best telescopes on the market due to their improved accessories that produce the clearest images and computer software databases that specify celestial objects to the star gazer with ease.
Accessories that draw potential consumers of the Orion telescope line include primary mirrors that produce amazing images bound to excite the astronomer into further investigation of the galaxies and stars. A clever navigation knob takes the guessing out of finding the objects in outer space by automatically steering the viewer in the precise direction. Orion has even added focusers that contain up to 1.25” to 2” eyepieces capable of fabricating vividly clean and uncontrasted views of the elements in the evening sky for astronomers that are fed up with blurry images.
Orion has enhanced the Dobsonian telescope with the “IntelliScope” computerization that assists the astronomer with technology that is automatically programmed to locate thousands of celestial bodies in the sky with just a simple a push of a button. The characteristic mount of the Dobsonian telescope produced by Orion holds the telescope with the stability of an ox with the CorrecTension system, made of Teflon and UHMW polyethylene bearing pads, which are also used in prosthetics to aid in movement, to allow smooth and efficient movement from one planet to another.
All-weather binoculars for sailing or bird watching, sports binoculars for hunting, and waterproof astronomy binoculars for the viewing of the galaxies under less-than-perfect conditions accent the line of Orion binoculars made for optical viewing during the daytime or night time. For the sporting eyeglass wearers, the inconvenience of trying to use binoculars while wearing the necessary eyeglasses has been eliminated with the addition of extra eye space at the eyepiece.
With the merging of the Orion brand name under the power of Imaginova, Orion products continue to improve the technical qualities of their astronomical instruments and expand their market to a broader spectrum of consumers. Combined relationships in both companies continue to provide the top notch class of customer service that the Orion name has, over the decades, established and maintained.